{"id":643,"date":"2022-03-08T11:55:44","date_gmt":"2022-03-08T11:55:44","guid":{"rendered":"https:\/\/intrevo.creare-siteweb.ro\/?p=643"},"modified":"2022-03-25T10:56:01","modified_gmt":"2022-03-25T10:56:01","slug":"strategii-de-afaceri-in-africa-i","status":"publish","type":"post","link":"https:\/\/intrevo.ro\/en\/strategii-de-afaceri-in-africa-i\/","title":{"rendered":"Strategii de afaceri \u00een Africa (I)"},"content":{"rendered":"

Recent\u00a0 developments\u00a0 show\u00a0 that\u00a0 in\u00a0 certain\u00a0 industries,\u00a0 foreign\u00a0 companies,\u00a0 including multinationals,\u00a0 have\u00a0 lost\u00a0 parts\u00a0 of\u00a0 their\u00a0 market\u00a0 shares\u00a0 to\u00a0 local\u00a0 African\u00a0 competitors. Foreign companies investing in Africa will have to adjust their strategies and resources to\u00a0 the\u00a0 specific\u00a0 of\u00a0 the\u00a0 African\u00a0 markets.\u00a0 Cooperating\u00a0 with\u00a0 local\u00a0 partners,\u00a0 encouraging innovation and education, developing technology are some of the key concepts that any expansion strategy on the African continent should encompass.<\/span><\/em><\/p>\n

 <\/p>\n

 <\/p>\n

Din punct de vedere al evolu\u021biei mediului de afaceri \u0219i al provenien\u021bei competitorilor, Africa se afl\u0103 ast\u0103zi \u00eentr-o dinamic\u0103 interesant\u0103: tot mai multe companii locale africane fac investi\u021bii \u0219i se extind, diminu\u00e2nd astfel cotele de pia\u021b\u0103 ale companiilor multina\u021bionale \u0219i ale altor operatori economici din spa\u021bii non-africane, prezen\u021bi pe continent.<\/span><\/p>\n

 <\/p>\n

Ce a determinat aceast\u0103 schimbare \u0219i care sunt cele mai importante ingrediente pentru succesul antreprenorilor locali?<\/span><\/h4>\n
    \n
  1. Concentrarea\u00a0 pe\u00a0 pie\u021bele\u00a0 locale.\u00a0 <\/span>Oper\u00e2nd\u00a0 \u00een\u00a0 majoritatea\u00a0 cazurilor\u00a0 exclusiv\u00a0 pe\u00a0 continent, companiile africane au ca principal obiectiv dezvoltarea lor pe pie\u021bele locale. \u00cen acest fel, reu\u0219esc s\u0103 furnizeze produse sau servicii adaptate nevoilor consumatorilor locali, care sunt din ce \u00een ce mai c\u0103utate, ceea ce este \u00een dezavantajul companiilor str\u0103ine. Pe de alt\u0103 parte, companiile multina\u021bionale adopt\u0103 de multe ori o atitudine prudent\u0103 \u00een ceea ce prive\u0219te dezvoltarea unor linii de business adaptate la nevoile specifice ale pie\u021belor africane sau urm\u0103resc \u0219i investi\u021bii pe zone geografice concurente, pierz\u00e2nd astfel teren \u00een fa\u021ba competitorilor autohtoni africani.<\/span><\/li>\n
  2. Cunoa\u0219terea\u00a0 climatului\u00a0 local\u00a0 de\u00a0 afaceri.\u00a0 <\/span>Cerin\u021b\u0103\u00a0 comun\u0103\u00a0 tuturor\u00a0 pie\u021belor\u00a0 emergente, necesitatea unei cunoa\u0219teri aprofundate a mediului de afaceri \u00een care o companie \u00ee\u0219i desf\u0103\u0219oar\u0103 activitatea este cu at\u00e2t mai pregnant\u0103 \u00een Africa \u2013 un continent de o excep\u021bional\u0103 diversitate pe toate planurile, de la cel lingvistic \u0219i cultural la cel economic, politic sau social. \u00cen multe regiuni ale Africii, succesul unei afaceri depinde de rela\u021biile personale, iar cutumele locale sunt de multe ori mai puternice dec\u00e2t contractele scrise. \u00cen consecin\u021b\u0103, abilitatea de a \u00een\u021belege dinamica mediului de afaceri local este o cerin\u021b\u0103 obligatorie pentru reu\u0219ita oric\u0103rui demers antreprenorial pe continentul african.<\/span><\/li>\n
  3. Accesul la date relevante de pe pie\u021bele locale. <\/span>Pentru companiile str\u0103ine, accesul la date, statistici \u0219i analize corecte privind pie\u021bele africane poate fi o adev\u0103rat\u0103 provocare. Acest lucru se datoreaz\u0103 \u00een principal lipsei infrastructurii \u0219i metodologiei necesare culegerii acestor date \u0219i elabor\u0103rii unor astfel de analize, dar \u0219i lipsei de transparen\u021b\u0103 a autorit\u0103\u021bilor locale, \u00een multe cazuri. Spre\u00a0 deosebire\u00a0 de\u00a0 posibilit\u0103\u021bile\u00a0 limitate\u00a0 de\u00a0 care\u00a0 dispun\u00a0 companiile\u00a0 str\u0103ine\u00a0 \u00een\u00a0 acest\u00a0 domeniu, companiile locale \u00ee\u0219i dezvolt\u0103 propriile re\u021bele pentru a ob\u021bine date relevante de care au nevoie, ajung\u00e2nd \u00een acest fel s\u0103 fie mai bine conectate la cerin\u021bele \u0219i evolu\u021biile pie\u021bei \u00een care activeaz\u0103.<\/span><\/li>\n
  4. Flexibilitatea \u00een procesul de (sub)contractare. <\/span>Companiile multina\u021bionale se supun unor reglement\u0103ri \u0219i standarde care pot limita dezvoltarea afacerii sau a proiectelor \u00een anumite regiuni din Africa. Dificult\u0103\u021bile de a (sub)contracta un furnizor sau un distribuitor local sau de a lucra cu <\/span>b\u0103ncile locale se pot transforma \u00een avantaje competitive pentru companiile africane, care sunt mult\u00a0 mai\u00a0 flexibile\u00a0 \u00een\u00a0 ceea\u00a0 ce\u00a0 prive\u0219te\u00a0 alegerea\u00a0 partenerilor,\u00a0 c\u00e2\u0219tig\u00e2nd\u00a0 astfel\u00a0 teren\u00a0 \u00een\u00a0 fa\u021ba companiilor str\u0103ine.<\/li>\n<\/ol>\n

     <\/p>\n

    Ce strategii ar trebui s\u0103 adopte, \u00een acest context, companiile care doresc s\u0103 investeasc\u0103 \u00een Africa?<\/span><\/h4>\n
      \n
    1. Adaptarea strategiei \u0219i resurselor la specificul pie\u021belor africane. <\/span>Companiile str\u0103ine trebuie s\u0103-\u0219i prioritizeze investi\u021biile, aloc\u00e2nd resurse financiare \u0219i umane, \u00een func\u021bie de interesul \u0219i nivelul lor de ambi\u021bie, care s\u0103 asigure dep\u0103\u0219irea unor eventuale sincope \u00een dezvoltare sau a dificult\u0103\u021bilor generate de politicile protec\u021bioniste promovate de unele state. Cunoa\u0219terea \u0219i utilizarea oportunit\u0103\u021bilor oferite de comunit\u0103\u021bile economice regionale existente constituie un element de baz\u0103 al strategiei de expansiune pe continent. Reprezentativitatea managerilor africani \u00een conducerea subsidiarelor africane ale acestor companii, sau mai mult chiar, prezen\u021ba unor nativi africani \u00een Consiliile lor de administra\u021bie sunt alte exemple de strategii cu mare poten\u021bial \u00een acest sens.<\/span><\/li>\n
    2. Cooperarea cu parteneri locali. <\/span>Dezvoltarea unor parteneriate cu entit\u0103\u021bi locale poate fi util\u0103 at\u00e2t \u00een ob\u021binerea unei mai bune cunoa\u0219teri a mediului local de afaceri, c\u00e2t \u0219i ca modalitate de intrare pe pia\u021b\u0103, prin adoptarea unui sistem (eventual gradual) de alian\u021be strategice interna\u021bionale.<\/span><\/li>\n
    3. Investi\u021bii, inova\u021bie, tehnologie, educa\u021bie <\/span>(\u00een special abilit\u0103\u021bi tehnice \u0219i profesionale). Acestea sunt c\u00e2teva concepte cheie care ar trebui incluse \u00een orice strategie de expansiune pe continentul african. Este esen\u021bial ca totul s\u0103 fie aplicat \u00eentr-un mod sustenabil, ce respect\u0103 specificul zonei de implementare. \u00cen Africa nu lipsesc resursa uman\u0103 sau oportunit\u0103\u021bile antreprenoriale, ci capitalul \u0219i tehnologiile. Companiile str\u0103ine ce realizeaz\u0103 profit \u00een Africa, reu\u0219ind s\u0103 \u00ee\u0219i men\u021bin\u0103 \u0219i cotele de pia\u021b\u0103,\u00a0 includ\u00a0 aceste\u00a0 concepte\u00a0 \u00een\u00a0 modelele\u00a0 lor\u00a0 de\u00a0 afaceri.\u00a0 Mai\u00a0 mult,\u00a0 ele\u00a0 urm\u0103resc\u00a0 permanent cre\u0219terea productivit\u0103\u021bii \u0219i competitivit\u0103\u021bii proprii, dar \u00een acela\u0219i timp sunt \u0219i agen\u021bi ai schimb\u0103rii, sprijinind transform\u0103rile structurale ale pie\u021belor pe care sunt prezente \u0219i progresul acestora c\u0103tre modele de cre\u0219tere inclusiv\u0103 \u0219i sustenabil\u0103.<\/span><\/li>\n<\/ol>\n

       <\/p>\n

      Diversitatea cultural\u0103, etnic\u0103, lingvistic\u0103 \u0219i mai ales dimensiunile uria\u0219e ale continentului african se traduc, la nivel economic, \u00eentr-o multitudine de pie\u021be, comportamente \u0219i tipologii\u00a0 variate de consumatori. Complexitatea \u0219i diversitatea Africii cer cunoa\u0219tere local\u0103, vitez\u0103 de reac\u021bie, dar \u0219i abord\u0103ri inovative, \u00eendr\u0103zne\u021be, iar uneori chiar neconven\u021bionale. Pentru a avea succes pe pie\u021bele emergente, \u00een general, iar Africa se \u00eenscrie \u00een aceea\u0219i logic\u0103, o companie trebuie \u00een primul r\u00e2nd s\u0103 (\u00eenceap\u0103 s\u0103) le \u00een\u021beleag\u0103, s\u0103 \u00ee\u0219i defineasc\u0103 o strategie adaptat\u0103 \u0219i, evident, s\u0103 o implementeze c\u00e2t mai rapid, ini\u021biind opera\u021biuni pe aceste pie\u021be.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Recent\u00a0 developments\u00a0 show\u00a0 that\u00a0 in\u00a0 certain\u00a0 industries,\u00a0 foreign\u00a0 companies,\u00a0 including multinationals,\u00a0 have\u00a0 lost\u00a0 parts\u00a0 of\u00a0 their\u00a0 market\u00a0 shares\u00a0 to\u00a0 local\u00a0 African\u00a0 competitors. Foreign companies investing in Africa will have to adjust their strategies and resources to\u00a0 the\u00a0 specific\u00a0 of\u00a0 the\u00a0 African\u00a0 markets.\u00a0 Cooperating\u00a0 with\u00a0 local\u00a0 partners,\u00a0 encouraging innovation and education, developing technology are some of …<\/p>\n

      Strategii de afaceri \u00een Africa (I)<\/span> Read More »<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","category-africa"],"yoast_head":"\nStrategii de afaceri \u00een Africa (I) - Intrevo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intrevo.ro\/en\/strategii-de-afaceri-in-africa-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategii de afaceri \u00een Africa (I) - Intrevo\" \/>\n<meta property=\"og:description\" content=\"Recent\u00a0 developments\u00a0 show\u00a0 that\u00a0 in\u00a0 certain\u00a0 industries,\u00a0 foreign\u00a0 companies,\u00a0 including multinationals,\u00a0 have\u00a0 lost\u00a0 parts\u00a0 of\u00a0 their\u00a0 market\u00a0 shares\u00a0 to\u00a0 local\u00a0 African\u00a0 competitors. 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