{"id":652,"date":"2022-03-08T12:00:34","date_gmt":"2022-03-08T12:00:34","guid":{"rendered":"https:\/\/intrevo.creare-siteweb.ro\/?p=652"},"modified":"2022-03-25T10:55:50","modified_gmt":"2022-03-25T10:55:50","slug":"africa-cele-mai-dinamice-industrii-ii","status":"publish","type":"post","link":"https:\/\/intrevo.ro\/en\/africa-cele-mai-dinamice-industrii-ii\/","title":{"rendered":"Africa \u2013 cele mai dinamice industrii (II)"},"content":{"rendered":"

During the last 5 years, sub-Saharan Africa has experienced the fastest growth rate of mobile services users \u2013 over twice the global average, becoming thus the 3rd market in the world, after Asia and Europe. Still, Africa remains under the global average as the number of subscribers. The main problems currently faced by the mobile industry in Africa include: low coverage in rural areas and large gaps between rural and urban areas; high price of mobile devices and mobile services; local market saturation.<\/span><\/em><\/p>\n

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  1. Comunica\u021bii mobile \u0219i Internet\u00a0<\/span><\/li>\n<\/ol>\n

    Cre\u0219terea economic\u0103, formarea unei clase de mijloc \u0219i \u00eembun\u0103t\u0103\u021birea nivelului de trai al acesteia au constituit premisele pentru extinderea tehnologiilor avansate pe continentul african, telefonia mobil\u0103 fiind unul dintre cele mai dezvoltate \u00een prezent. \u00cen ultimii 5 ani, Africa subsaharian\u0103 a fost regiunea \u00een care s-a \u00eenregistrat cea mai rapid\u0103 rat\u0103 de cre\u0219tere a num\u0103rului utilizatorilor de servicii de telefonie mobil\u0103 \u2013 de dou\u0103 ori peste media la nivel mondial, devenind astfel a 3-a pia\u021b\u0103 din lume pentru aceste servicii, dup\u0103 Asia \u0219i Europa.<\/span><\/p>\n

    Un studiu recent, elaborat de <\/span>GSMA Intelligence<\/span><\/a>, arat\u0103 c\u0103 la sf\u00e2r\u0219itul anului 2015 num\u0103rul abona\u021bilor la servicii de telefonie mobil\u0103 a ajuns la 557 de milioane (aproximativ 46% din popula\u021bia Africii). De\u0219i se a\u0219teapt\u0103 o \u00eencetinire a ratei anuale de cre\u0219tere a num\u0103rului de abonamente (p\u00e2n\u0103 la 6% fa\u021b\u0103 de circa 11% \u00een ultimii 5 ani), datorit\u0103 costurilor mai mari fa\u021b\u0103 de cartelele prepay, se estimeaz\u0103 c\u0103 num\u0103rul acestora va ajunge la <\/span>725 de milioane p\u00e2n\u0103 \u00een 2020<\/span>. Chiar \u0219i \u00een aceste condi\u021bii, Africa r\u0103m\u00e2ne \u00eens\u0103 ca num\u0103r de abona\u021bi sub media global\u0103 (63%), Orientul Mijlociu (58%), Asia (62%) sau America Latin\u0103 (65%).<\/span><\/p>\n

     <\/p>\n

    Puterea \u0219i viteza re\u021belelor variaz\u0103 \u00een func\u021bie de regiune, iar <\/span>costurile pentru aceste servicii sunt \u00een continuare prea ridicate pentru milioane de africani<\/span>. De aceea, practica utiliz\u0103rii cartelelor este mult mai r\u0103sp\u00e2ndit\u0103, av\u00e2nd \u00een vedere c\u0103 majoritatea nu-\u0219i pot permite un contract sau nu au un cont bancar. Pentru mul\u021bi, chiar \u0219i costul unei cartele prepaid este prea ridicat. De exemplu, un gigabyte de date cost\u0103 \u00een Africa de Sud circa 11 USD \u2013 un adev\u0103rat lux pentru oameni care tr\u0103iesc cu mai pu\u021bin de 1,25 dolari pe zi.<\/span><\/p>\n

    Conexiunile de mare vitez\u0103 (3G \u0219i chiar 4G) sunt din ce \u00een ce mai c\u0103utate: reprezent\u00e2nd un sfert din totalul conexiunilor la sf\u00e2r\u0219itul anului trecut, se estimeaz\u0103 c\u0103 acestea vor ajunge la aproape 60% p\u00e2n\u0103 \u00een 2020. Aceast\u0103 tendin\u021b\u0103 determin\u0103 dou\u0103 direc\u021bii de investi\u021bii pentru companiile de profil:\u00a0<\/span><\/p>\n

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    1. Pia\u021ba terminalelor tip smartphone este \u00een cre\u0219tere<\/span>, ca urmare a sc\u0103derii pre\u021burilor acestora: de la aproximativ 230 USD \u00een medie \u00een 2012, la 160 USD \u00een 2015. Operatorii de telefonie mobil\u0103 de pe continentul african dezvolt\u0103 parteneriate cu produc\u0103torii de telefoane, pentru a oferi solu\u021bii adaptate pie\u021bei africane, care \u00eembin\u0103 avantajele ultimelor tehnologii cu un pre\u021b accesibil. \u00cen aceste condi\u021bii, se a\u0219teapt\u0103 ca p\u00e2n\u0103 \u00een 2020 Africa s\u0103 ajung\u0103 la peste 700 milioane de conexiuni smartphone, extinz\u00e2ndu-se inclusiv \u00een zonele rurale, iar traficul de date pe mobil s\u0103 creasc\u0103 p\u00e2n\u0103 la 15 ori.<\/span><\/li>\n
    2. Achizi\u021bia \u0219i instalarea de relee GSM este \u00een plin\u0103 dezvoltare \u00een Africa, <\/span>constituie o ramur\u0103 distinct\u0103 a industriei IT&C locale \u0219i atrage unele din cele mai<\/span> importante aloc\u0103ri de capital privat str\u0103in.\u00a0<\/span><\/li>\n<\/ol>\n

      Principalele probleme cu care se confrunt\u0103 \u00een prezent industria telefoniei mobile \u00een Africa<\/span> vizeaz\u0103: acoperirea redus\u0103 \u00een zonele rurale \u0219i discrepan\u021be mari \u00eentre rural \u0219i urban (de cele mai multe ori, operatorii consider\u0103 c\u0103 datorit\u0103 num\u0103rului mic de utilizatori \u00een zonele rurale nu se justific\u0103 cheltuielile de \u00eentre\u021binere a unei re\u021bele de telefonie mobil\u0103, evit\u00e2nd s\u0103 se extind\u0103 \u00een astfel de regiuni), pre\u021bul \u00eenc\u0103 ridicat al aparatelor mobile de ultim\u0103 genera\u021bie \u0219i al serviciilor de telefonie mobil\u0103, precum \u0219i o anumit\u0103 saturare a pie\u021bei care va determina sc\u0103derea treptat\u0103 a fluxului de abona\u021bi \u00een anii urm\u0103tori.<\/span><\/p>\n

      Av\u00e2nd \u00een vedere rata de penetrare redus\u0103 a serviciilor de telefonie mobil\u0103 \u0219i a accesului la internet, exist\u0103 un <\/span>poten\u021bial de dezvoltare ridicat<\/span>. \u00cen multe \u021b\u0103ri africane exist\u0103 un mediu competitiv, cu 5 sau mai mul\u021bi operatori de telefonie mobil\u0103 pe pia\u021ba na\u021bional\u0103. Veniturile operatorilor din domeniu au crescut cu 3,8% \u00een 2015, ajung\u00e2nd la 53,5 miliarde USD, \u00een special ca urmare a cre\u0219terii traficului de date.<\/span><\/p>\n

      Folosite \u00een principal pentru comunicare \u0219i din ce \u00een ce mai mult pentru func\u021bia de socializare (Skype, Viber \u0219i WhatsApp sunt foarte populare \u00een Africa), mai ales \u00een r\u00e2ndul tinerilor, <\/span>telefoanele mobile sunt un mijloc foarte r\u0103sp\u00e2ndit de efectuare a pl\u0103\u021bilor \u0219i transferurilor de bani pe continentul african<\/span>. Pl\u0103\u021bile pe mobil reprezint\u0103 categoria cu cea mai mare rat\u0103 de r\u0103sp\u00e2ndire la nivel mondial, iar Africa subsaharian\u0103 continu\u0103 s\u0103 se afle pe primul loc \u00een lume la utilizarea serviciilor financiare pe mobil: 52% din serviciile financiare mobile \u0219i 64% din conturile ata\u0219ate telefoanelor mobile sunt \u00een Africa. 10 noi servicii au fost lansate \u00een 2015 \u0219i primul semestru al 2016 (inclusiv \u00een Seychelles \u0219i Gambia, pentru prima dat\u0103). Foarte popular este <\/span>sistemul M-Pesa<\/span><\/a>, lansat \u00een 2007 de Vodafone pentru Safaricom (Kenia) \u0219i Vodacom (Tanzania), care permite utilizatorilor s\u0103 efectueze tranferuri de bani \u0219i pl\u0103\u021bi cu mobilul f\u0103r\u0103 s\u0103 aib\u0103 nevoie de un cont bancar.<\/span><\/p>\n

      Alte categorii care au \u00eenceput s\u0103 \u00eenregistreze cre\u0219teri \u00een ultimii ani sunt <\/span>serviciile de creditare, asigurare \u0219i microfinan\u021bare pe mobil<\/span>. A\u0219a au luat na\u0219tere o serie de parteneriate, precum cel dintre Safaricom \u0219i Commercial Bank of Africa care au creat <\/span>M-Shwari<\/span><\/a> \u2013 aplica\u021bie de banking pe mobil, sau \u00eentre Africa Internet Group \u0219i compania de asigur\u0103ri <\/span>AXA<\/span><\/a>, care ofer\u0103 produse \u0219i servicii de asigur\u0103ri prin intermediul Jumia \u0219i al altor platforme online \u0219i mobile din Africa.<\/span><\/p>\n

      Telefonia mobil\u0103 constituie principalul mijloc prin care popula\u021bia continentului african are acces la internet, \u00een condi\u021biile \u00een care infrastructura fix\u0103 este foarte slab dezvoltat\u0103 sau inaccesibil\u0103 majorit\u0103\u021bii localnicilor din cauza costurilor ridicate (conform <\/span>Internet Society<\/span><\/a>, utilizatorii din Africa pl\u0103tesc de p\u00e2n\u0103 la 30-40 de ori mai mult dec\u00e2t cei din \u021b\u0103rile dezvoltate pentru serviciile de internet). <\/span>Num\u0103rul abona\u021bilor la internet s-a triplat<\/span> \u00een ultimii 5 ani, ajung\u00e2nd la 300 de milioane \u00een 2015. Ace\u0219tia reprezint\u0103 \u00eens\u0103 aproximativ un sfert din popula\u021bia Africii, iar previziunile nu indic\u0103 schimb\u0103ri majore pentru urm\u0103torii ani: <\/span>procentul celor f\u0103r\u0103 conexiune la internet \u00een 2020 va fi \u00een continuare ridicat<\/span> \u2013 respectiv 60%, \u00een special \u00een zonele rurale <\/span>\u0219i <\/span>categoriile sociale cu venituri mici.<\/span><\/p>\n

      \"\"<\/p>\n

      Accesul la internet \u00een Africa, iunie 2016.\u00a0<\/span><\/i><\/p>\n

      Sursa: <\/span><\/i>http:\/\/www.internetworldstats.com\/stats1.htm<\/span><\/i><\/a>\u00a0<\/span><\/i><\/p>\n

      Factorii care \u00eempiedic\u0103 extinderea accesului la internet sunt: lipsa conexiunilor de mare vitez\u0103 \u0219i cu acoperire larg\u0103, costurile ridicate pentru a dezvolta infrastructura necesar\u0103 \u00een regiunile rurale, la care se adaug\u0103 costurile de mentenan\u021b\u0103 \u2013 multe companii consider\u0103 c\u0103 acestea nu sunt rentabile, datorit\u0103 veniturilor foarte mici care nu vor permite popula\u021biei din aceste zone plata conect\u0103rii \u0219i \u00eentre\u021binerea unui abonament la internet; taxarea excesiv\u0103 a operatorilor de servicii de telefonie mobil\u0103 \u0219i internet; nivelul de educa\u021bie sc\u0103zut \u0219i lipsa de cultur\u0103 digital\u0103 \u00een r\u00e2ndul popula\u021biei.<\/span><\/p>\n

      \u00cen ciuda dificult\u0103\u021bilor, Africa ofer\u0103 o pia\u021b\u0103 de miliarde de dolari pentru furnizorii de internet. Gigan\u021bi precum <\/span>Google<\/span> (<\/span>Project Loon<\/span><\/a>) sau <\/span>Facebook<\/span> (<\/span>Free Basics<\/span><\/a>) au proiecte (de\u0219i unele sunt controversate \u0219i genereaz\u0103 opozi\u021bia popula\u021biei) care vizeaz\u0103 \u00eembun\u0103t\u0103\u021birea accesului la internet pentru milioane de oameni. Cel mai mare success \u00eel vor avea companiile care vor reu\u0219i s\u0103 creeze cele mai bune solu\u021bii adaptate zonelor dificile, \u00een care conexiunea la internet \u0219i accesul la electricitate sunt limitate \u00een prezent \u2013de exemplu solu\u021bii care s\u0103 ofere mai multe op\u021biuni (Ethernet, WiFi, 3G, 4G), s\u0103 garanteze autonomie c\u00e2t mai mare fa\u021b\u0103 de sursele tradi\u021bionale de energie dar \u0219i un <\/span>grad real de libertate \u00een utilizarea serviciilor de Internet<\/span> .<\/span><\/p>\n

      Una dintre consecin\u021bele extinderii utiliz\u0103rii internetului este dezvoltarea unui nou model de afaceri, \u00een mediul online (e-business, e-commerce, e-banking etc.), comer\u021bul electronic c\u0103p\u0103t\u00e2nd rapid amploare. Companii de retail online din Africa, precum <\/span>Jumia<\/span><\/a> (prezent\u0103 \u00een 11 \u021b\u0103ri) sau <\/span>Konga<\/span><\/a> valoreaz\u0103 acum peste un miliard USD, iar altele, \u00ee\u021bi croiesc drum, la fel de ambi\u021bioase \u2013 <\/span>Mall for Africa<\/span><\/a> sau <\/span>Shop to my Door<\/span><\/a>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      During the last 5 years, sub-Saharan Africa has experienced the fastest growth rate of mobile services users \u2013 over twice the global average, becoming thus the 3rd market in the world, after Asia and Europe. Still, Africa remains under the global average as the number of subscribers. The main problems currently faced by the mobile …<\/p>\n

      Africa \u2013 cele mai dinamice industrii (II)<\/span> Read More »<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","hentry","category-africa"],"yoast_head":"\nAfrica \u2013 cele mai dinamice industrii (II) - Intrevo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intrevo.ro\/en\/africa-cele-mai-dinamice-industrii-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Africa \u2013 cele mai dinamice industrii (II) - Intrevo\" \/>\n<meta property=\"og:description\" content=\"During the last 5 years, sub-Saharan Africa has experienced the fastest growth rate of mobile services users \u2013 over twice the global average, becoming thus the 3rd market in the world, after Asia and Europe. 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