{"id":715,"date":"2022-03-15T09:43:09","date_gmt":"2022-03-15T09:43:09","guid":{"rendered":"https:\/\/intrevo.creare-siteweb.ro\/?p=715"},"modified":"2022-03-25T10:55:02","modified_gmt":"2022-03-25T10:55:02","slug":"africa-cele-mai-dinamice-industrii-iii","status":"publish","type":"post","link":"https:\/\/intrevo.ro\/en\/africa-cele-mai-dinamice-industrii-iii\/","title":{"rendered":"Africa \u2013 cele mai dinamice industrii (III)"},"content":{"rendered":"

Shopping malls are springing up across Africa in ever greater numbers, attracting international retail chains and providing a boost to local economies. Great enthusiasm for shopping malls in most African cities suggests that more development will take place over the next few years. Institutional investors now regard Africa\u2019s emerging middle class and its growing consumerism the most attractive aspect of investing in Africa, more so than its commodity wealth.<\/span><\/em><\/p>\n

So retail growth is here to stay in Africa. But it\u2019s all part of a complex long-term game in which different markets are racing to secure the best positions. Sub-Saharan Africa is quite heterogeneous; retailers experience different levels of success in different markets. Success in Africa requires analysis, understanding, and the flexibility to customize, but for those willing to take the risk, the rewards are plentiful.\u00a0<\/em> <\/span><\/p>\n

 <\/p>\n

Industria de Retail\u00a0<\/span><\/p>\n

Conform <\/span>GRDI<\/span> (2016 Global Retail Development Index), <\/span>Africa ocup\u0103 peste 35% din top 30 mondial al industriei de retail (4 \u021b\u0103ri nord-africane \u0219i 7 \u021b\u0103ri sub-sahariene)<\/span>, demonstr\u00e2nd un poten\u021bial uria\u0219, \u00eens\u0103 insuficient valorificat.<\/span><\/p>\n

Investitorii importan\u021bi consider\u0103 c\u0103 unul din cele mai atractive aspecte ale investi\u021biilor \u00een Africa este dezvoltarea unei numeroase clase de mijloc \u0219i cre\u0219terea capacit\u0103\u021bii acesteia de consum. \u00cen\u021belegerea a ceea ce \u00eenseamn\u0103 \u201eclasa de mijloc\u201d, estimarea dimensiunii sale \u0219i mai ales a puterii reale de cump\u0103rare reprezint\u0103 \u00eens\u0103 o mare provocare sens.\u00a0<\/span><\/p>\n

\u00cen prezent, 370 milioane de africani \u2013 reprezent\u00e2nd 34% din popula\u021bia continentului sunt considera\u021bi de c\u0103tre Banca African\u0103 de Dezvoltare (AfDB) ca form\u00e2nd clasa mijlocie, o pozi\u021bie <\/span>acceptat\u0103 <\/span>\u0219i de <\/span>UNECA <\/span><\/a>\u2013 Comisia Economic\u0103 a ONU pentru Africa. \u00cens\u0103 puterea de cump\u0103rare a acestei clase mijlocii definit\u0103 de AfDB \u00eencepe de la 2,2 USD \/ zi de persoan\u0103, o valoare mult sub pragul de rentabilitate al unor investi\u021bii \u00een centre comerciale, ai c\u0103ror dezvoltatori caut\u0103 comunit\u0103\u021bi urbane mult mai avute. Din acest motiv alte studii au un ton mai moderat, mai prudent, \u00een a estima ceea ce \u00eenseamn\u0103 clas\u0103 mijlocie \u00een Africa. The Economist, consider\u00e2nd un interval al \u201eavu\u021biei\u201d clasei mijlocii ceva mai realist (10 \u2013 20 USD \/ zi), <\/span>arat\u0103 <\/span><\/a>c\u0103 \u00eentre 2004 \u0219i 2014 a existat o cre\u0219tere modest\u0103, de la 4,4% la <\/span>6,2%<\/span> a clasei mijlocii ca procent din popula\u021bia continentului, iar a categoriei \u201eupper-middle class\u201d (20 \u2013 50 USD \/ zi) de la 1,4% la <\/span>2,3%<\/span>. Diferen\u021bele provin din modalit\u0103\u021bile de definire a clasei de mijloc, din disparit\u0103\u021bi \u00een repartizarea bog\u0103\u021biei la diferite segmente ale popula\u021biei, dar \u0219i din faptul c\u0103 <\/span>s\u0103r\u0103cia \u00een multe regiuni din Africa este at\u00e2t de mare, \u00eenc\u00e2t \u0219i atunci c\u00e2nd veniturile s-au dublat, milioane de oameni au trecut de la categoria Extrem de s\u0103raci la cea de S\u0103raci<\/span>.\u00a0<\/span><\/p>\n

O concluzie \u00een acest sens se impune \u00eens\u0103 \u2013 popula\u021bia Africii este at\u00e2t de mare \u0219i \u00eentr-o cre\u0219tere at\u00e2t de rapid\u0103, \u00eenc\u00e2t <\/span>chiar \u0219i o dimensiune modest\u0103 a clasei sale de mijloc \u00eenseamn\u0103 uria\u0219e oportunit\u0103\u021bi de investi\u021bii<\/span>. Acesta este de fapt factorul ce st\u0103 la baza expansiunii alerte a industriei de Retail \u00een Africa.\u00a0<\/span><\/p>\n

 <\/p>\n

A.T. Kearney\u2019s 2015 African Retail Development Index (<\/span>ARDI<\/span>) clasific\u0103 pie\u021bele africane \u00een 3 categorii \u2013 incipiente, \u00een dezvoltare \u0219i mature, fiecare oferind anumite beneficii investitorilor \u00een industria de retail.\u00a0<\/span><\/p>\n

    \n
  1. Incipiente.<\/span> Aceste pie\u021be \u2013 care includ, conform ARDI, Angola, Coasta de Filde\u0219, Etiopia, Gambia, Rwanda, Senegal, Tanzania \u0219i Zambia \u2013 sunt caracterizate de o cultur\u0103 rudimentar\u0103 a shopping-ului, iar \u00een centrele comerciale \u2013 acolo unde exist\u0103, se v\u00e2nd aproape exclusiv produse alimentare greu perisabile \u0219i \u00eembr\u0103c\u0103minte. Pre\u021bul este factorul-cheie pentru cump\u0103r\u0103torii acestor pie\u021be. De obicei, nu exist\u0103 lan\u021buri de aprovizionare organizate, iar oamenii sunt obi\u0219nui\u021bi cu schimburile comerciale informale (tip pia\u021b\u0103 \/ t\u00e2rg).<\/span><\/li>\n
  2. \u00cen dezvoltare.<\/span> Acestea se \u00eent\u00e2lnesc \u00een Gabon, Ghana, Mozambic \u0219i Nigeria \u0219i se remarc\u0103 printr-o cultur\u0103 mai evoluat\u0103 a shopping-ului, produsele comercializate incluz\u00e2nd \u0219i m\u0103rfuri proaspete sau anumite specialit\u0103\u021bi. Pe l\u00e2ng\u0103 o gam\u0103 mai variat\u0103 de produse, Pre\u021bul, Serviciile \u0219i Calitatea au o importan\u021b\u0103 din ce \u00een ce mai mare pentru consumatori. Toate aceste pie\u021be au un poten\u021bial de cre\u0219tere insuficient valorificat, iar infrastructura se \u00eembun\u0103t\u0103\u021be\u0219te constant.<\/span><\/li>\n
  3. Mature.<\/span> Africa de Sud, Botswana \u0219i Namibia reprezint\u0103 pie\u021be mature, cu o solid\u0103 cultur\u0103 a shopping-ului, deschidere interna\u021bional\u0103 \u2013 inclusiv pentru brandurile private, un nivel relativ ridicat de bun\u0103stare \u0219i o infrastructur\u0103 dezvoltat\u0103. Aceste pie\u021be atrag comercian\u021bi institu\u021bionali interna\u021bionali de produse de lux, iar pre\u021burile sunt relativ stabile \u0219i transparente. Concuren\u021ba este mai mare pe aceste pie\u021be, iar cerin\u021bele consumatorilor mai mari \u0219i mai sofisticate.<\/span><\/li>\n<\/ol>\n

    Exist\u0103 \u00eens\u0103 \u0219i <\/span>unele efecte <\/span>negative<\/span> <\/a>ale acestei tendin\u021be de dezvoltare a industriei de retail \u00een Africa. De\u0219i clien\u021bii mall-urilor din Africa sunt din ce \u00een ce mai diversifica\u021bi din punct de vedere etnic, aceste centre comerciale par s\u0103 <\/span>accentueze decalajul<\/span> \u00eentre cei avu\u021bi \u0219i cei s\u0103raci<\/span>. Prin \u00eensu\u0219i conceptul lor, centrele comerciale contribuie la izolarea \/ segregarea unor comunit\u0103\u021bi bogate de majoritatea s\u0103rac\u0103.\u00a0<\/span><\/p>\n

    Dezvoltarea industriei de retail \u00een Africa este parte a unui joc cu miz\u0103 pe termen lung, \u00een care diferite pie\u021be se lupt\u0103 s\u0103-\u0219i asigure cele mai bune pozi\u021bii, elabor\u00e2nd strategii pentru a-\u0219i educa \u0219i consolida clasa de mijloc \u0219i pentru a \u00eencuraja popula\u021bia s\u0103 intre \u00een competi\u021bia pentru dezvoltare. Succesul acestor \u021b\u0103ri pe acest segment const\u0103 \u00een mai multe investi\u021bii str\u0103ine directe, dezvoltarea sectorului imobiliar \u0219i mai mul\u021bi investitori interna\u021bionali \u00een industria de retail interesa\u021bi s\u0103-\u0219i extind\u0103 prezen\u021ba \u00een Africa.\u00a0<\/span><\/p>\n

    Succesul \u00een Africa necesit\u0103 o analiz\u0103 atent\u0103, \u00een\u021belegerea pie\u021belor locale \u0219i capacitate de adaptare. De\u0219i poten\u021bialul de dezvoltare pe termen lung este considerabil, este pu\u021bin probabil ca rezultatele pe termen scurt s\u0103 fie excep\u021bionale. Pentru cei dispu\u0219i s\u0103-\u0219i asume riscul \u00eens\u0103, recompensele sunt pe m\u0103sur\u0103. Este esen\u021bial ca oferta investitorilor s\u0103 valorifice punctele tari ale acestor pie\u021be \u0219i s\u0103 se adapteze specificului fiec\u0103reia, astfel \u00eenc\u00e2t investi\u021bia s\u0103 fie una profitabil\u0103 \u0219i sustenabil\u0103.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Shopping malls are springing up across Africa in ever greater numbers, attracting international retail chains and providing a boost to local economies. Great enthusiasm for shopping malls in most African cities suggests that more development will take place over the next few years. Institutional investors now regard Africa\u2019s emerging middle class and its growing consumerism …<\/p>\n

    Africa \u2013 cele mai dinamice industrii (III)<\/span> Read More »<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-715","post","type-post","status-publish","format-standard","hentry","category-africa"],"yoast_head":"\nAfrica \u2013 cele mai dinamice industrii (III) - Intrevo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intrevo.ro\/en\/africa-cele-mai-dinamice-industrii-iii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Africa \u2013 cele mai dinamice industrii (III) - Intrevo\" \/>\n<meta property=\"og:description\" content=\"Shopping malls are springing up across Africa in ever greater numbers, attracting international retail chains and providing a boost to local economies. 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